let’s fix your
website’s messaging.
We’ve guided 200+ companies, from AI to crypto, to sharpen their website messaging, nail their positioning, and increase revenue with conversion-focused copy built by using our powerful website messaging map.
(We’re booked throughout all of August!)
your website
positioning sprint.
The website positioning sprint is a focused two-week process to nail your primary positioning and create website messaging that clearly reflects it.
Here’s exactly what you get:
✔ TWO WEEKS OF ASYNC WORK WITH OUR TEAM
Live and async work with us to rip apart your current messaging, align on what actually sells, and rebuild the core story for your homepage and beyond.
✔ DETAILED POSITIONING PLAYBOOK.
Your segmentation, positioning, value props, and messaging pillars, captured in one document that becomes the ultimate source of truth for your sales & marketing team.
✔ NEW WEBSITE MESSAGING.
A full rewrite of up to 7 pages of your website copy + wireframe mockups. No BS. Just words that work. In a layout that makes sense. Ready to sell and convert.
Does your website have a positioning problem?
(Check all that apply)
No problem!
Tired of losing leads to “wait, what does this actually do?” We’re here to help.
Get clear, confident, conversion-ready website messaging in just 2 weeks
We do deep-dive research on your best possible positioning and messaging angles
We review your site, demo, sales calls, competitors, and intake questionnaire to recommend smart positioning bets ranked by their level of risk and reward.
stage 1
We host a workshop (and fill out your website positioning map)
After locking in your positioning bet, we’ll help you surface the most compelling parts of your product or service for your target audience.
stage 2
stage 3
We deliver you new, more powerful website copy based on your website messaging map.
We’ll deliver a homepage mockup with production-ready copy (or implement it directly on your website) that keeps your teams, customers, and investors aligned around a powerful story.
One Investment.
Perfect Positioning Forever.
Essentials Sprint
$7,500 one-time
A fast, focused two week sprint designed to give you the foundation of a strong website presence without the overhead of a full brand overhaul. Perfect for early stage AI startups that need to communicate clearly and professionally, fast.
Deliverables
- Kickoff workshop (90 minutes): We dig into your goals, audience, and unique value so we’re aligned before building anything.
- Messaging guide: A compact but powerful framework that outlines your audience, value propositions, and key messages so your team has a clear foundation to build from.
- Homepage + up to 4 essential pages: Wireframes and production ready copy for the pages that matter most (typically About, Features, Pricing, Contact).
- One revision round: A focused edit cycle to ensure the final output is sharp, polished, and aligned with your feedback.
Outcome
By the end of two weeks, you’ll walk away with a clean, credible website presence that makes it immediately clear what you do, who you serve, and why your solution matters. It is the fastest path to a site that converts without getting bogged down in endless strategy cycles.
Full Story Sprint
$12,500 one-time
A comprehensive two week engagement for AI startups ready to nail their positioning across the entire website and beyond. We will create a messaging system your team can use long after launch, one that makes it clear what you solve, who you solve it for, and why they should choose you.
Deliverables
- Strategy workshops (2+ sessions): Deep dive conversations where we define your positioning, value narrative, and audience priorities.
- Unlimited website pages: Wireframes and high conversion copy for your homepage, core pages, and any additional product, use case, or persona pages you need.
- Positioning document: A detailed articulation of who you are in the market, what makes you different, and why customers should choose you.
- Messaging document: A full breakdown of your key messages, value props, and proof points — a resource your sales and marketing teams can align on.
- Competitor messaging audit: A clear view of how your competitors are presenting themselves and where you can differentiate.
- Tone and voice guidelines: Rules and examples that ensure your brand speaks with consistency across every channel.
- Two revision rounds: Iteration cycles that refine both the big picture story and the fine grained details.
Outcome
At the end of this sprint, you’ll have more than just a polished website. You’ll have a complete positioning and messaging system; a single source of truth that aligns your website, sales deck, marketing campaigns, and product story. It is a foundation that your team can use to scale faster, win deals more consistently, and stand out in a crowded AI market.
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If it didn’t, you’d be the first. If your positioning shifts dramatically, you may need to adjust your marketing strategy upstream to attract the right audience. For instance, if you reposition from technical developers to business leaders, your initial conversion rate may dip, because your traffic is still coming from the old audience. Once you realign your marketing to bring in the right visitors, conversion rates will rise — and with the right audience, they’ll rise significantly.
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We recommend bringing 3–5 people who know your product, customers, and go-to-market strategy best. To get the most out of the process, we ask that everyone who joins commits to attending all sessions.
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At the end of the process, you’ll have:
Customer interviews to capture real insights
A completed positioning and messaging framework
Production-ready website copy for all essential pages (homepage, About, Pricing, Product, Blog, etc.)
A wireframe with suggested layout and sections
A final handoff call and 48 hours of revisions
Optional implementation support if you don’t have a native designer
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How long does it take?
The entire process takes two weeks. Here’s how it breaks down:
Before we begin
Questionnaire (~15 minutes)
Week 1
Discovery call (60 minutes)
One live workshop (90 minutes)
Week 2
Draft delivery of website copy and wireframe
Final call to review copy
48-hour window for revisions
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No. We deliver a wireframe that maps out layout and sections, but it doesn’t include design elements like fonts, colors, or images. If you don’t have a native designer, we can help you implement the copy in your website builder.
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Yes. We cover all core pages: Homepage, About, Pricing, Product, Blog, and more. The price may adjust depending on scope.
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Yes, but it’s your responsibility to arrange that. Customer interviews are a core part of our process. They help us understand your audience’s motivations, language, and pain points so the copy speaks directly to them.