Every day, startups with average products land colossal funding and headline deals. You and I both know, it’s not because they’re the most amazing product out there.
Every day, truly innovative teams get overlooked. Not because the tech isn’t ready and not because the product isn’t great.
The difference isn’t in the code. It’s in the positioning.
your awesome product
NEEDS awesome positioning.
Your story sounds like everyone else’s…
You lead with tech when buyers want outcomes…
You haven’t claimed a clear category or position in the industry…
You’re competing on speed or accuracy — which are never enough…
Your deck reads like every other AI/SaaS pitch…
Investors can’t see why YOU will win over your competitors…
Your sales cycles drag out and your revenue targets get missed…
WHAT BAD POSITIONING LOOKS LIKE…
The “Positioning” Problem
Most startups don’t fail because their product is bad. They fail because nobody understands why it matters. If your positioning is weak, you’re invisible. If your message is confusing, you’re forgettable. And in markets as crowded and quickly-moving as AI and crypto, invisible and forgettable is pretty much the same as dead.
Our Solution: Strategic Positioning Mapping
Stop chasing away investors or getting ignored by customers because your product sounds like everything else out there. Strategic Positioning Mapping gives you a clear, defensible market position that:
- Clarifies exactly why your product matters and who it's for
- Defines what makes you different, without relying on buzzwords or hype
- Aligns your product, marketing, and sales teams under one strategic narrative
- Gives your team confidence to build and communicate without second-guessing
- Turns positioning into a growth engine instead of a guessing game
This isn't just about clever copywriting. It's about resonating with your target, and leveraging that resonance to build demand, close deals, and build the next big household name in the industry.
how we turn your vision
into a positioning MAP
that gets you
customers, capital, and coverage
We dig deep to uncover what really drives adoption of your specific product - we lead with the outcome.
Direct conversations with customers to surface how they evaluate, compare, and choose AI solutions
Internal alignment audits that expose the costly disconnects between product, sales, and marketing
Voice-of-customer insights that eliminate guesswork and give you data-backed clarity
01 -
HARMONIZE
In focused, high-impact sessions, we strip away the noise and lock in the core of your story:
The market position you can own and call YOURS
The edge that makes you credible in a sea of AI claims
The differentiators that can’t be copied or commoditized
Stop fighting feature battles no one remembers. Start leading with value that investors, customers, and partners can’t ignore. When your positioning is clear, interest rises and deals close faster; because the market finally understands why you matter.
02 -
DEFINE
Your message framework becomes the operating system for growth:
Buyer insights that reveal how real users adopt and trust AI solutions
Problem–solution narratives that make complex tech easy to understand
Value propositions that separate you from a crowded field of “AI-powered” claims
One-liners designed to stick in investor and customer conversations
Storylines your team can deliver confidently in any pitch or meeting
03 -
POSITION
We turn your narrative into sales and content assets that actually move the needle:
Research-backed content built on real buyer insights
Seamless integration with your existing teams and workflows
Messaging engineered to guide prospects toward adoption, funding, or partnership
Stop wasting effort on campaigns that don’t convert. With the right story in the right format, your sales and marketing become growth engines — not cost centers.
04 -
MARKET
your investment
in growth
Essential Positioning blueprint
$4000 two-week sprint
Narrative & positioning that makes customers and investors understand, trust, and back your product and vision.
Deliverables
- Founder & team workshop to nail down your ICP, positioning, and category
- Your Core Positioning Map (the ultimate source of truth for sales and marketing)
- Updated pitch deck copy (that investors will actually read)
Outcome
Launch with clarity. Start real conversations. Prove your value in-market even without a full-scale messaging system.
Own Your Category & Convert More
$7500 four-week sprint
Your product works. Customers are buying. But your narrative is scattered across teams, channels, and decks. We fix that.
What’s included
- 3 customer interviews to find out what's really driving adoption
- 2 deep dive sessions to sharpen your positioning and value proposition
- Strategic Positioning Map (the ultimate source of truth for sales and marketing)
- Strategic Messaging Canvas (the ultimate source of truth for your content team)
- Updated pitch deck copy (that investors will actually read)
- Up to 5 pages of conversion-focused website copy
Outcome
Unified messaging across your entire GTM. Fewer dropped leads. More aligned campaigns. Faster sales.
Category Leadership & Effortless Scaling
$12000 six–eight week sprint
This is the deep work: the insight, clarity, and positioning required to win serious attention, trust, and market share.
What’s included
- 5 customer interviews to nail down your ICP
- 3 deep dive sessions to sharpen your positioning and value proposition
- Strategic Positioning Map (the ultimate source of truth for sales and marketing)
- Strategic Messaging Canvas (the ultimate source of truth for your content team)
- Champion Persona Map (the number 1 resource for understanding your client and their pain points)
- Competitive Matrix (to help you understand and annihilate competitors)
- Content Vault built on messaging canvas + 5 AI assistants for repurposing
- Start-to-end pitch deck creation & ETF pack (if applicable)
- Full website copy built on positioning map
Outcome
A repeatable messaging system grounded in what your market actually responds to so you can scale with precision, not hope.
Let’s turn your
positioning MAP
into heavy-hitting,
revenue-driving content.
Once your narrative is locked, we turn it into assets that move business outcomes forward - fast.
Everything built from your Positioning Map, so the voice stays sharp and the output stays aligned.
Here’s how we keep delivering on what matters most: clear communication that drives growth.
CONTENT STRATEGY & PLANNING
Let’s be honest. Most content plans are as inspiring as a grey Monday. We’re not here for that. We’ll help you map out exactly who you’re talking to, what you’re saying, when and where it shows up, and why anyone should give a flying fig. Strategy with actual spine — so when you publish, it doesn’t just make noise... it makes movement.
WEBSITE COPYWRITING
Your brand’s growing. Your message? Still stuck in 2021 wearing flared jeans and quoting Clubhouse. Let’s fix that. We’ll sharpen your messaging, update your positioning, and make sure your content sounds like the you that just got promoted, not the one still trying to find product-market fit. No more outdated decks or sales pages that mumble.
SOCIAL CONTENT & STRATEGY
LinkedIn isn’t a social network. It’s a gladiator pit full of thought leaders and humblebrags. We’ll arm you with scroll-stopping content, cheeky charm, and a battle plan that gets people talking, clicking, and DM-ing you like you just dropped the best-kept secret in SaaS.
SEO CONTENT
Search Engine Optimisation doesn’t have to feel like casting spells in Latin. We’ll make sure your site doesn’t just look pretty, it actually gets seen. From technical wizardry to content that Google eats for breakfast, we’ll help you climb the rankings like a caffeinated goat on a mountain of traffic. (We use SurferSEO and Frase.io)
FOUNDER GHOSTWRITING
You’ve got ideas that can shift markets, but writing them down isn’t the best use of your time. That’s where we come in. At Malev Content, we slip inside your voice, capture the way you think, and turn it into writing that builds authority and moves audiences. Our ghostwriting is about making sure your ideas hit harder, travel faster, and stick longer than they would if they stayed in your head.
SALES COPY & DATA ROOM
Your prospect finally bites. Now what? You need more than good vibes and a handshake emoji. From sizzling case studies to suave whitepapers, we’ll craft collateral that doesn’t just say “here’s what we do,” but “here’s why you'd be silly not to hire us.” Sales tools that close the deal while you sit there looking smug.
Hop on a quick call and we’ll:
Pinpoint where your positioning might be quietly scaring off revenue
Show you how the right positioning can shorten your sales cycles and annihilate your revenue targets
Help you figure out if we’re your strategic soulmates or just a nice chat with someone who has been doing this for billion-dollar companies
Book the call.
Worst case? You leave smarter.
Best case? You scale faster.