IS YOUR STORY
GETTING IGNORED
BY CUSTOMERS?

Every day, founders are pitching bold visions that sound exactly like the last deck an investor saw. Every day, companies with real innovation get overlooked; not because their product isn’t strong, but because their story doesn’t cut through.

  1. Your story sounds like everyone else’s

  2. You lead with tech when buyers want outcomes

  3. You haven’t claimed a clear category or position in the ecosystem

  4. You’re competing on speed or accuracy — which are never enough

  5. Your deck reads like every other AI/SaaS pitch

  6. Investors can’t see why YOU will win over your competitors

  7. Your sales cycles drag out and your revenue targets get missed

WHAT BAD POSITIONING LOOKS LIKE…

how we turn your vision
into a positioning MAP
that gets you
customers, capital, and coverage

01 -
HARMONIZE

We dig deep to uncover what really drives adoption…

  • Direct conversations with customers to surface how they evaluate, compare, and choose AI solutions

  • Internal alignment audits that expose the costly disconnects between product, sales, and marketing

  • Voice-of-customer insights that eliminate guesswork and give you data-backed clarity

02 -
DEFINE

In focused, high-impact sessions, we strip away the noise and lock in the core of your story:

  • The market position you can own — and defend

  • The edge that makes you credible in a sea of AI claims

  • The differentiators that can’t be copied or commoditized

Stop fighting feature battles no one remembers. Start leading with value that investors, customers, and partners can’t ignore. When your positioning is clear, interest rises and deals close faster; because the market finally understands why you matter.

Your message framework becomes the operating system for growth:

  • Buyer insights that reveal how real users adopt and trust AI solutions

  • Problem–solution narratives that make complex tech easy to understand

  • Value propositions that separate you from a crowded field of “AI-powered” claims

  • One-liners designed to stick in investor and customer conversations

  • Storylines your team can deliver confidently in any pitch or meeting

03 -
POSITION

04 -
MARKET

We turn your narrative into sales and content assets that actually move the needle:

  • Research-backed content built on real buyer insights

  • Seamless integration with your existing teams and workflows

  • Messaging engineered to guide prospects toward adoption, funding, or partnership

Stop wasting effort on campaigns that don’t convert. With the right story in the right format, your sales and marketing become growth engines — not cost centers.

your investment
in growth

Core Positioning Blueprint

$2950

2-week sprint

Narrative & positioning that makes customers and investors understand, trust, and back your product
and vision.

  1. Founder workshop to nail
    your ICP, positioning and category

  2. Core narrative framework
    (why you, why now)

  3. Investor-ready pitch deck copy

  4. Website copy that builds instant credibility

Outcome: Launch with clarity.
Start real conversations. Prove your value in-market even without a full-scale messaging system.

Own Your Category & Convert More

$4950

4-week sprint

Your product works. Customers are buying.
But your narrative is scattered across teams, channels, and decks. We fix that.

What’s included:

  • 5 customer interviews to extract what’s really driving your adoption

  • Deep-dive session to sharpen your positioning and value props

  • Full-spectrum Message Map: segmented, feature-specific, and channel-ready

  • Up to 5 pages of conversion-focused website copy

Outcome: Unified messaging across your entire GTM. Fewer dropped leads. More aligned campaigns.
Faster sales.

Narrative Leadership & Effortless Scaling

$7950

6-8 week sprint

This is the deep work: the insight, clarity, and positioning required to win serious attention, trust, and market share.

What’s included:

  • 1:1 interviews with up to 10 buyers; including customers, competitors’ customers, and closed/lost deals

  • Insight breakdowns on goals, objections, buying triggers, and decision journeys

  • Fully developed buyer/champion personas with real motivations and pain points

  • Strategic positioning canvas and Message Map shaped by real ICP insights

  • Workshop to lock in your category, value proof, and key segment narrative

  • Optional ICP validation and quant research available (+$15K value)

Outcome: A repeatable messaging system grounded in what your market actually responds to so you can scale with precision, not hope.

A step beyond messaging

Let’s turn your
positioning strategy
into heavy-hitting,
revenue-driving content.

Once your narrative is locked, we turn it into assets that move business forward - fast.

Everything built from your Positioning Map, so the voice stays sharp and the output stays aligned.

Here’s how we keep delivering on what matters most: clear communication that drives growth.

CONTENT STRATEGY & PLANNING

Let’s be honest. Most content plans are as inspiring as a grey Monday. We’re not here for that. We’ll help you map out exactly who you’re talking to, what you’re saying, when and where it shows up, and why anyone should give a flying fig. Strategy with actual spine — so when you publish, it doesn’t just make noise... it makes movement.

WEBSITE COPYWRITING

Your brand’s growing. Your message? Still stuck in 2021 wearing flared jeans and quoting Clubhouse. Let’s fix that. We’ll sharpen your messaging, update your positioning, and make sure your content sounds like the you that just got promoted, not the one still trying to find product-market fit. No more outdated decks or sales pages that mumble.

SOCIAL CONTENT & STRATEGY

LinkedIn isn’t a social network. It’s a gladiator pit full of thought leaders and humblebrags. We’ll arm you with scroll-stopping content, cheeky charm, and a battle plan that gets people talking, clicking, and DM-ing you like you just dropped the best-kept secret in SaaS.

SEO EVERGREEN CONTENT

Search Engine Optimisation doesn’t have to feel like casting spells in Latin. We’ll make sure your site doesn’t just look pretty, it actually gets seen. From technical wizardry to content that Google eats for breakfast, we’ll help you climb the rankings like a caffeinated goat on a mountain of traffic. (We use SurferSEO and Frase.io)

CONTENT REPURPOSING

Did we mention we actually created an agency dedicated to the art of repurposing content? It’s called Blackwell Ops, and we’ve used to help founders build empires while we turn 1 hour of conversation into a month’s worth of content.

SALES COPY & MATERIALS

Your prospect finally bites. Now what? You need more than good vibes and a handshake emoji. From sizzling case studies to suave whitepapers, we’ll craft collateral that doesn’t just say “here’s what we do,” but “here’s why you'd be silly not to hire us.” Sales tools that close the deal while you sit there looking smug.

Hop on a quick call and we’ll:

  • Pinpoint where your positioning might be quietly scaring off revenue

  • Show you how the right positioning can shorten your sales cycles and annihilate your revenue targets

  • Help you figure out if we’re your strategic soulmates or just a nice chat with someone who has been doing this for billion-dollar companies

Book the call.

Worst case? You leave smarter.

Best case? You scale faster.

your positioning consultation